Why take the conventional way when you can carve your own niche! Your style is your statement. Choose it with conviction.
This seems to be the mantra of most English channels these days. While a few channels compete with each other to flesh out good content, others plan their next move aggressively. The undying love for crime, thrill and the heart pumping imagination translates in choice of films these channels broadcast. Pick of the charts in this list would be channels like Sony PIX, HBO and WB. Often we see them boasting about their exclusive World TV Premieres of upcoming English movies. Unlike their contemporaries, they manage to create a buzz not only on Television but on digital platforms as well. Contests, mall activations and other marketing gimmicks are always a part of the plan.
While there has been an overdose of Exorcism of Emily Rose and Underworld, a few of these preferred channels would still be the best pick for any horror& thriller loving movie buff. It shows you a variety of the genre and undoubtedly the best of it. But a few channels like to mix and match their genre to cater to the mass who love Hollywood films. That’s why you will find them having their movie TV schedule altered every now and then, though it might be a minimal concern to the audience.
To further suit the needs of their audience the subtitling system for all movies seems to be working well. Started by Sony PIX and soon adapted by many other contemporaries, this system became a very important opportunity for channels to feature movies from different parts of the world. This has opened doors on a wider aspect to many other nationals which were not English speaking, including India. And this definitely sets balance by providing the right mix of movies from different genres and different nationals, giving the audience the much needed variety in entertainment.
That is why most movie TV schedules and upcoming English Movie trailers are showcased at the prime time slots with a repeat broadcast at the matinee slot next day. Interestingly it is promoted heavily social media platforms like Facebook and Twitter to grab attention of their online users as well. And without a doubt, their viewership speaks a lot about their promotional success. And as the trends continue more and more channels will enter this league of clutter. But how well can the new entries do to sustain this move and innovate further, only time will tell.